How Restaurants Can Improve Their Lunch

According to the NPD Group, Inc., a marketing research team out of Port Washington, New York, there is currently a decline in the "lunching out" ritual that is causing independent restaurants to lose their rates of foot traffic and face decreasing profits.

"Mom and Pop" restaurants are in particular trouble and are looking for ways to increase their online presence to obtain new customers and improving their in-store marketing to keep their regular customers returning. These businesses may not have realized it yet, but their best defense against decreased lunch crowds is digital social media marketing.

Here are a few tips on how to improve your web presence significantly:

  1. The practice of sharing a picture online of the food you are about to eat in a restaurant continues as a well-loved pastime. Shared plates of food are especially popular on Instagram. This trend is an amazing example of free advertising for your establishment.
  2. Select an easy-to-remember and recognize Instagram username.
  3. Use relevant keywords in your Instagram profile to increase your search results.
  4. Tag posts with hashtags that relate, such as your restaurant's name, a signature dish, or a special drink.
  5. Make your Instagram entries compatible for sharing on Twitter by keeping the content under 140 characters.
  6. Share the same pictures you post on Instagram on your Facebook and Twitter sites.

For in-house customers, use interactive review posts. Also, consider the following ideas: 

  1. Get your customers involved by asking them to vote on a name for a new dish.
  2. Encourage customers to take photos while in your establishment.
  3. Ask them to enter a photography contest of pictures of the city where you do business. Give prizes.
  4. Take videos of employees uncorking wine, the chef cooking in the back, and patrons giving your recipes reviews.

Don't get nervous about losing some of your lunchtime profits. Get proactive and have some fun while you're at it. When your traffic picks up, you'll need, more than ever, our amazing Waiter Wallet for your staff. Keeping up with the lunch crowds will become much easier.

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493 reviews
How many servers work at your restaurant? : + 20
Love it!

Keeps everything you need in one place. Credit slips, cash and credit cards for those tables that want to beat the other person for paying. If you buy the insert for it, you can put your specials, items on your 86 board and cheat notes. It really is the best!

How many servers work at your restaurant? : + 20

This is an amazingly smart invention! I was sick of using old 'check presenters' which is what most servers use but you can't organize well with those and I am a chronic organizer. I asked a girl at work where she got hers and she said "waiter". I went on the next day and bought the Jr. Deluxe and I LOVE IT!!! Its so helpful and useful. I've had several other waiters ask where I got it and I was quick to recommend they get one! Love this!

How many servers work at your restaurant? : 10 to 20

Great to use!

How many servers work at your restaurant? : + 20

Great wallet! love it

How many servers work at your restaurant? : + 20

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